Design is an anthropocentric project process for the future, in the interests of humanity. Humans perceive the world emotionally. The designer’s task is to prepare humanity for the inevitable changes of the future and to design a positive emotional response from future products. Students will try to design a sensory expression of future technologies and processes that change industrial design. The workshop will foster a look at an industrial product through the eyes of the user, that is, emotionally and holistically.
Mr. Sergey Helmianov
Institute – CHE Design School (Montenegro)
Designer, architect, design teacher, co-founder of the CHE design school. Sergey is one of the most famous design teachers in Russia. He created and headed the Transportation Design program at the Stieglitz Academy for ten years. He also headed the Industrial Design Department at the Stieglitz Academy for five years. His graduates work in the most famous companies in the world, from Aston Martin and Land Rover to Renault and Cherry. Sergey was the chief designer of several companies in the field of instrument making and consumer goods. He is also the author of successful articles on design, co-author of the two-volume monograph “St. Petersburg School of Design.” For his work, Sergey has been awarded several awards. In particular, he was included in the list of the most famous people of St. Petersburg 2012.
Mr. Ofer Zick
Head of Industrial Design Department, HIT
